luella ss10

So the Luella girl has gone demure. There are still bows in hair and playful accessories, but now she looks aged (I think this is a bad attempt at showing wisdom). A lot of the looks were down this road to the point of looking really dowdy and middle-aged, and Bartley shouldn't stray too far from the young market because that's where all her success comes from. And what the hell is with all the coats? It's a spring/summer collection guys. Idk. I'm a little disillusioned. Some looks are truly bad (like the furry pink dress) and only the dresses with the typical cutesy Luella cut and print catch my eye. Please go back to the gorgeousness of two/three seasons ago Miss Bartley!